Italy enters Ferragosto with record-breaking visitor numbers. Travelers keep coming despite higher costs across the country.
Government data show 21.68 million tourists in June 2025, a rise of 10.2% compared to last year. July saw 23.99 million arrivals, an increase of 4.5%. Early August numbers grew another 13%, confirming the upward trend.
Over 5 million people will travel between August 11 and 18 for Ferragosto. This figure sets a new record for the traditional mid-August holiday week. Popular destinations such as Rome, Florence, and coastal resorts are reporting packed hotels and busy streets.
Consumer groups warn about the sharp rise in prices. Italians face higher bills for hotels, restaurants, transport, and even beach umbrellas. Many locals still travel, but they shorten stays or cut expenses to adapt.
Sources: Rai News; La Repubblica; Corriere della Sera; Il Sole 24 Ore. Compiled and summarized with the assistance of ChatGPT.
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